Businesses face a serious challenge today.

I believe it is well framed by this quote:

“Businesses that elect to omit social media from their day to day routine in turn elect to surrender market share to competitors.” Ron Davies

This is not a scare tactic, rather it is simply a fact of life. As traditional ad spend plummets, and ad spend in the social media realm continues to escalate, companies led by executives with vision have become early adopters of social media and are already reaping the rewards.

Just ask the people at Dell that pulled in excess of an extra cool $1,000,000 out of their simple relationship building approach to selling refurbished computers on Twitter last year, or Qwest communications whom have moved their support services to Twitter for simplicity, improved response time, and social proof that they are responsive to the needs of their client base in a way that simply cannot be accomplished on any platform other than Twitter.

Sure, large corporates have pockets deep enough to fund such a transition and hire staff to handle this kind of skill set requirement, but what about individual professionals and smaller cap companies? Does it make sense to invest tens of thousands of not hundreds of thousands of dollars to just begin developing some sort of traction in what to them must seem a nebulous, undefined market?

Well, yes…and no.

You see, it is unlikely that it is possible to fund the budget needed to tale on new staff in the best of times for what is in the eyes of many companies an unproven marketing conduit, and a potentially very bad investment. That is the only way to look at it when you have no experience to base it on, and you are feeling like the Dell story and others are either publicity stunts in and of themselves, or they just happened to hit a fortunate formula that may not be repeatable.

The fact is, there is a solution. A simple, inexpensive, proven solution. One that has been embraced by some of the greatest business minds in both brick and mortar and online business. One that just about any small company or professional can afford to implement and see results from in a shockingly short time.

It is the proprietary approach to simple social media that we have developed in house at TwitterMuscle.com, the same repeatable approach that is currently being taught under license from us by one of the largest offline business organizations in the world.

Why are they using the TwitterMuscle.com approach?

Because it Works!

We own the design, the process, and train our coaches in house. Savvy professionals were the first to recognize what our Total Twitter Assistants and Certified Professional Twitter Coaches could do for them, and they are enjoying the benefits of:

• being able to monitor their professional name or brand in their community and markets;
• establishing themselves as the obvious choice ahead of their peers for their market;
• turn clients into raving testimonials that they can sell into again and again. It is always easier to sell to an existing elated client than to find a new one.
• provide support and high touch in time frames that was simply impossible before; and
• cultivate new markets that were previously simply too far out of reach, turning browsers into buyers at alarming speed.

Isn’t it time you harnessed the power of TwitterMuscle to monitor the health of your brand in the community, pamper your clients while providing them with solutions, and building new relationship in your market to increase foot traffic to your store or website?