Experience True Twitter Branding

Thursday, June 4th, 2009 at 7:07 am  
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Whether you like it or not, major companies are now using Twitter as a branding tool and to communicate with their customer base. Some of them don’t have a clue, and only Tweet their sales links, or promotions that serve only them. Others though, really ‘get’ it, and are using their Twitter profiles to really build a reputation for themselves and truly connect with their clients and customers.

Some of the best examples of major brands that use Twitter in a savvy manner are Starbucks and Dell. If you take a look at their updates, you will see that they truly interact with their followers. Answering questions, retweeting, ASKING questions, and just really engaging with their followers are all excellent ways to make them feel connected.

This is the very same thing you should be doing with your business when striving to brand yourself. Ask questions. Answer questions. Give feedback, offer insight, interact. Don’t just post random marketing messages, and links to your products. Don’t fill up the time line with a ton of links and nothing of value. And don’t forget to support your followers and their own endeavors by retweeting those things you find of interest, or valuable, or that you believe in.

Your followers will appreciate you for taking the time to help them promote their own stuff, or for mentioning them or something inspiring they said to your own follower base. It makes them feel good, and they will then return the favor for you. Think of the relationship between you and your followers similar to that of a family. What you give and put in, you get back ten fold.

Twitter is such an amazing way to build a name for yourself in your business or industry, when used properly. Take the time to study successful Tweeps who are using it in inspiring ways, and model your own efforts after them. You will soon be amazed at the results and response you get! Happy Tweeting!



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The Best Twitter For Business Powertool Is Twitwall

Saturday, May 16th, 2009 at 5:56 am  
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For purely personal Twittering, the picture and 160 charcter bio you are given on Twitter is possibly enough to get people on board and listening to you, but falls sadly short as a strategy for business.

Professionals and business users of Twitter need to enlarge the media cross section, showing potential new followers and customers more of themselves, without overwhelming them.

Because of this, the link professionals and businesses have on Twitter should NOT be a corporate blog or the like, nor should it be the corporate home page, as this will likely be an immediate turn off in the highly social atmosphere of Twitter.

What we recommend here at TwitterMuscle is the use of a free service called TwitWall.com. TwitWall is the ideal “follower convincer” page. It uses the exact same background fed from Twitter, but provides a place to easily embed video,audio, text, and image content.

It will also link to other social media sites, count page visitors, and automatically send out a tweet when it is updated, plus provides a feedback and comment system for each post.

TwitWall is really like a simple, powerul, multimedia extension of the Twitter profile, and when used correctly can provide staggering leverage.

If you currently link from your Twitter profile page to your company site or blog, rethink this. Every day that it is like this you ARE losing followers. We have tested this exhaustively.

Instead, set up a TwitWall, write a compelling 500 words why people should follow you (we can help with this), add an amage, a video if possible via a YouTube embed, and link to that instead.

The returns on your tiny investment of time or money if you have this done for you will be huge.

Thats all for now,

Ron Davies
TwitterMuscle.com
The “Obvious Twitted Expert”

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Avatar Should Be About You First…

Monday, May 11th, 2009 at 4:17 pm  
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We know from extensive testing that the most important thing people use to decide whether to follow you or not is your picture, which is, of course, what Twitted uses to create your avatar.

Since your avatar is what represents you in the public timeline, it is often the very first impression you get to make on a propectove follower, and in the case if a business, a potential customer.

Because of this, hog should take the time to secure a good quality professional picture if possible, and it should be shoulders and head or might be too small.

Try not to use product shots… Tjoughca charicature will do on a pinch. After all, when was the last time you spoke with a product box?LOL.

Make your avatar work hard for you socially and professional. Make it count!

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Follow a Large Follower

Friday, May 8th, 2009 at 9:35 pm  
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Follow a person or company in your niche with a large following. You can use the Find People link on the top right of your Twitter page to enter a keyword associated with your niche.

For example lets say you want to follow people interested in health, you would enter “health” in the find people search and then choose the Tweeter with a large following(1,000+) who interests you the most.

Or you could search for large companies related to health such as @WholeFoods (who has over 550,000 followers now) and follow them.



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