One of the most treasured assets any business has is its trade name or brand. Names like Ford, McDonald’s, Apple, Microsoft, etc., are likely the single most important inventory item any of those companies have, even more valued than any other property, intellectual or tangible.

Major corps shell out staggering amounts of money and time to monitor the public opinion and perception of thier brand, because a few words to the good or bad in mainstream media can have a huge long term impact on thier bottom line.

Interestingly enough, social media is now considered mainstream, and Twitter is the king of social media, for now anyway.

The great thing about this is that it is very easy to use Twitter as a litmus test for the health of your brand or trade name, and unlike the big corps you can set it up in about 10 minutes, and it won’t cost you a nickel.

It will be completely automated, and report back to you any positive, negative or passing utterance of your brand every hour or daily, right to your inbox.

Wanna know how? Ask me! Tweet me at @rondavies or drop by http://twittermuscle.com/

Keep living the dream!

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