Twitter Muscle Inner Circle » Starbucks http://twittermuscle.com/blog The First and Last Word on Monetizing Twitter Thu, 17 Sep 2009 15:21:32 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Experience True Twitter Branding http://twittermuscle.com/blog/197/experience-true-twitter-branding/ http://twittermuscle.com/blog/197/experience-true-twitter-branding/#comments Thu, 04 Jun 2009 13:07:05 +0000 Susan Preston http://twittermuscle.com/blog/?p=197 Whether you like it or not, major companies are now using Twitter as a branding tool and to communicate with their customer base. Some of them don’t have a clue, and only Tweet their sales links, or promotions that serve only them. Others though, really ‘get’ it, and are using their Twitter profiles to really build a reputation for themselves and truly connect with their clients and customers.

Some of the best examples of major brands that use Twitter in a savvy manner are Starbucks and Dell. If you take a look at their updates, you will see that they truly interact with their followers. Answering questions, retweeting, ASKING questions, and just really engaging with their followers are all excellent ways to make them feel connected.

This is the very same thing you should be doing with your business when striving to brand yourself. Ask questions. Answer questions. Give feedback, offer insight, interact. Don’t just post random marketing messages, and links to your products. Don’t fill up the time line with a ton of links and nothing of value. And don’t forget to support your followers and their own endeavors by retweeting those things you find of interest, or valuable, or that you believe in.

Your followers will appreciate you for taking the time to help them promote their own stuff, or for mentioning them or something inspiring they said to your own follower base. It makes them feel good, and they will then return the favor for you. Think of the relationship between you and your followers similar to that of a family. What you give and put in, you get back ten fold.

Twitter is such an amazing way to build a name for yourself in your business or industry, when used properly. Take the time to study successful Tweeps who are using it in inspiring ways, and model your own efforts after them. You will soon be amazed at the results and response you get! Happy Tweeting!



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]]> http://twittermuscle.com/blog/197/experience-true-twitter-branding/feed/ 0 Starbucks, Ford and PepsiCo turning to blog site Twitter for PR http://twittermuscle.com/blog/117/starbucks-ford-and-pepsico-turning-to-blog-site-twitter-for-pr/ http://twittermuscle.com/blog/117/starbucks-ford-and-pepsico-turning-to-blog-site-twitter-for-pr/#comments Wed, 13 May 2009 20:35:12 +0000 Ron Davies http://twittermuscle.com/blog/?page_id=117

Major companies such as Starbucks, Ford and PepsiCo are using an online messaging website to ‘micro-manage’ their public relations.

By Ben Leach | http://www.telegraph.co.uk

The social networking and ‘micro-blogging’ website Twitter, which allows members to post short text messages online, is being treated as the new frontline of internet conversation, the Financial Times has revealed.

Bob Pearson, head of communities and conversation at computer company Dell, said his company had generated $1million (£610,000) in sales through alerts posted to Twitter.

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PR staff at PepsiCo posted messages on the site after users began criticising of one of the company’s advertisements, which depicted a cartoon calorie committing suicide.

Huw Gilbert, communications manager for PepsiCo International, “tweeted”, or posted a public message, in reply.

“Huw from Pepsi here,” he wrote. “We agree this creative is totally inappropriate; we apologise and please know it won’t run again.”

One member “tweeted” back: “Thank you . . . for having the guts to get on Twitter on behalf of Pepsi and give us an update on the suicide ad.”

Other companies that have accounts to promote products and provide customer service on the website include Comcast, JetBlue and Home Depot.

Scott Monty, head of social media for Ford Motors, used Twitter to answer criticism about the way his company had filed a lawsuit against a website selling unauthorised bumper stickers.

Fans of the site posted angry messages but Mr Monty used Twitter to explain the company’s position.

He told the Financial Times: “Part of my job is to humanise the company – you want to interact.”

Earlier this month, Mike Wilson, 37, a software engineer from Denver, Colorado, escaped alive from a plane crash at Denver international airport and made headlines when the first thing he did was post an immediate account of the incident on Twitter.



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