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Professionals and business users of Twitter need to enlarge the media cross section, showing potential new followers and customers more of themselves, without overwhelming them.
Because of this, the link professionals and businesses have on Twitter should NOT be a corporate blog or the like, nor should it be the corporate home page, as this will likely be an immediate turn off in the highly social atmosphere of Twitter.
What we recommend here at TwitterMuscle is the use of a free service called TwitWall.com. TwitWall is the ideal “follower convincer” page. It uses the exact same background fed from Twitter, but provides a place to easily embed video,audio, text, and image content.
It will also link to other social media sites, count page visitors, and automatically send out a tweet when it is updated, plus provides a feedback and comment system for each post.
TwitWall is really like a simple, powerul, multimedia extension of the Twitter profile, and when used correctly can provide staggering leverage.
If you currently link from your Twitter profile page to your company site or blog, rethink this. Every day that it is like this you ARE losing followers. We have tested this exhaustively.
Instead, set up a TwitWall, write a compelling 500 words why people should follow you (we can help with this), add an amage, a video if possible via a YouTube embed, and link to that instead.
The returns on your tiny investment of time or money if you have this done for you will be huge.
Thats all for now,
Ron Davies
TwitterMuscle.com
The “Obvious Twitted Expert”
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Major corps shell out staggering amounts of money and time to monitor the public opinion and perception of thier brand, because a few words to the good or bad in mainstream media can have a huge long term impact on thier bottom line.
Interestingly enough, social media is now considered mainstream, and Twitter is the king of social media, for now anyway.
The great thing about this is that it is very easy to use Twitter as a litmus test for the health of your brand or trade name, and unlike the big corps you can set it up in about 10 minutes, and it won’t cost you a nickel.
It will be completely automated, and report back to you any positive, negative or passing utterance of your brand every hour or daily, right to your inbox.
Wanna know how? Ask me! Tweet me at @rondavies or drop by http://twittermuscle.com/
Keep living the dream!
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The social networking and ‘micro-blogging’ website Twitter, which allows members to post short text messages online, is being treated as the new frontline of internet conversation, the Financial Times has revealed.
Bob Pearson, head of communities and conversation at computer company Dell, said his company had generated $1million (£610,000) in sales through alerts posted to Twitter.
PR staff at PepsiCo posted messages on the site after users began criticising of one of the company’s advertisements, which depicted a cartoon calorie committing suicide.
Huw Gilbert, communications manager for PepsiCo International, “tweeted”, or posted a public message, in reply.
“Huw from Pepsi here,” he wrote. “We agree this creative is totally inappropriate; we apologise and please know it won’t run again.”
One member “tweeted” back: “Thank you . . . for having the guts to get on Twitter on behalf of Pepsi and give us an update on the suicide ad.”
Other companies that have accounts to promote products and provide customer service on the website include Comcast, JetBlue and Home Depot.
Scott Monty, head of social media for Ford Motors, used Twitter to answer criticism about the way his company had filed a lawsuit against a website selling unauthorised bumper stickers.
Fans of the site posted angry messages but Mr Monty used Twitter to explain the company’s position.
He told the Financial Times: “Part of my job is to humanise the company – you want to interact.”
Earlier this month, Mike Wilson, 37, a software engineer from Denver, Colorado, escaped alive from a plane crash at Denver international airport and made headlines when the first thing he did was post an immediate account of the incident on Twitter.
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Ron and Susan
Bravo! Applause! My hats off to you.
Finally the definative work on Twitter
from two people who really know what
they are talking about. How refreshing.
How needed. This easy to follow, step
by step eBook, will lead people into
21st century communications for their
online business.
I learned a whole bunch of new things
about my Twitter account and will be
implementing them according to your
instructions. I bet my responses
increase 100 fold.
You have mapped it out for all of us
in an easy to understand way. You
took the mystery out of Twitter and
put the ea.rning power back in it.
I am completely Gobsmacked about this eBook.
The Truth about Twitter for Biz
is required reading for my list members
It gets my Ten *Star* recommendation.